Partner Marketing and Engagement Specialist

Role: Partner Marketing and Engagement Specialist/Manager

Reporting to: Lead, PR and Communications

Location: Toronto 

Role Type: Full time/Permanent (Remote/Hybrid)

Recommended annual salary: CA$48K - CA$66K

Overview

At OpusVi™ (Latin for Workforce), we partner with healthcare organizations to build transformative workforce solutions. We have developed a workforce development platform that enables healthcare systems and organizations to upskill and retain top talents.

Dedicated to providing the best client experience, we have designed custom online and hybrid programs and workforce development solutions that improve and positively impact talent retention as much as patient health and quality of care.

We remain leaders in the healthcare education space by creating scalable, cutting-edge solutions through innovative technologies, clinical expertise, and evidence-based training alongside the industry’s top subject matter experts and academic institutions.

We are seeking a dynamic and results-driven Partner Marketing and Engagement Specialist to join our team. In this role, you will be responsible for developing and executing marketing strategies and campaigns to engage our key partners, enhance their experience, and drive mutual growth. You will work closely with our partners, sales, and marketing teams to create and implement programs that support our business objectives and strengthen our partnerships.

Key responsibilities

• Build and maintain trusted relationships with our key partners and act as the main point of contact for marketing-related inquiries.
• Design and implement comprehensive marketing plans to drive partner engagement and success.
• Align partner goals and strategies to create joint marketing initiatives to achieve pipeline targets.
• Create co-branded marketing materials and campaigns that align with partner goals and company objectives.
• Plan and execute joint marketing campaigns, including digital marketing, events, webinars, and content marketing.
• Advocate for the partners internally to help prioritize the partners’ marketing-related goals.
• Track and analyze the performance of partner marketing campaigns, providing insights and recommendations for improvement.
• Develop and distribute partner-facing content such as newsletters, case studies, whitepapers, and social media posts.
• Ensure all content is on-brand and consistent in terms of style, quality, and tone of voice.
• Work closely with internal teams to ensure alignment and support for partner initiatives.
• Coordinate with partners to gather feedback and insights to continually improve marketing strategies and tactics.
• Monitor and report on the effectiveness of partner marketing activities, using data and analytics to measure impact and ROI.
• Provide regular updates and performance reports to internal stakeholders and partners.

Requirements 

Skills

• Excellent oral and written communication skills
• Strong analytical and critical thinking skills
• Self-starter, demonstrates initiative and ownership of responsibilities
• Excellent interpersonal skills
• Organized and detail-oriented
• Ability to work with minimal supervision
• Punctuality and professionalism

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in partner marketing, channel marketing, or a similar role.
• Experience in B2B marketing and the US healthcare industry are preferred. 

Working Conditions

The above statements outline the nature and level of work performed by individuals assigned to this position and are not intended to be an exhaustive list of all responsibilities and skills required. All employees may be required to occasionally perform duties outside of their normal responsibilities as needed.

OpusVi is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please let us know.