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Healthcare Marketing

Certificate

Healthcare Marketing

Program Overview

The healthcare industry has shifted from volume-based care to value-based care: More than ever, healthcare organizations have to prioritize patient engagement and health outcomes. Patients have become more involved with their own health. Providers must adjust how they engage their target audience to remain relevant and ensure success — in short: They must adopt and lead in a patient-centric approach.

The Certificate in Healthcare Marketing was designed to equip healthcare professionals with key marketing concepts, tools, and case studies so they can transform patient interactions into positive customer experiences. Developed in collaboration with the Pepperdine Graziadio Business School and with industry experts, the courses are specifically developed for medical marketing and healthcare marketing, which is unlike marketing in any other field, as the strategies are impacting consumer’s health.

#12

in Top 25 Online MBA Rankings by The Princeton Review 2020

1-1

live support from experienced facilitators

9

units taking you through the marketing essentials

How Healthcare Marketing Changes Lives

DHGE wins two Hermes Creative Awards for Website Redesign and our Educational Video
Fact Sheet

Fact Sheet

  • pdf
Download

Program Outline

The Certificate in Healthcare Marketing provides industry professionals with the skills to move their organization towards a new healthcare paradigm with a customer-centric approach. It will advance students’ intellectual and professional skills in key marketing areas such as marketing strategies and insights, segmentation and targeting, brand development, customer loyalty, and marketing mix strategy.

In nine weeks, the certificate covers the following topics in a context of healthcare marketing and medical marketing:

  • Unit 1: Introduction to Healthcare Marketing
  • Unit 2: Marketing Insights
  • Unit 3: Customer Assessment
  • Unit 4: Marketing Segmentation and Targeting
  • Unit 5: Brand Development
  • Unit 6: Creating Value — Product, Service, and Pricing Strategy
  • Unit 7: Delivering Customer Value Through Distribution
  • Unit 8: Communicating Value-Promotional Strategy and Customer Loyalty
  • Unit 9: Monitoring the Plan

Upon completion of this nine-week online medical marketing course, graduates will be able to:

  • Assess the effectiveness of a healthcare marketing plan
  • Interpret and present relevant data (quantitative and qualitative) to support marketing recommendations and decisions
  • Create viable, executable marketing strategies and tactics for a healthcare organization

The Certificate in Healthcare Marketing is designed for various professionals wanting to learn more about a patient-centric healthcare organization and apply new innovative marketing approaches. Specifically, it can benefit:

  • Marketing professionals and recent graduates new to healthcare
  • Healthcare professionals new to marketing
  • Healthcare marketing professionals wanting to connect with peers
  • Leadership and business developers looking to learn new marketing strategies

To provide you with flexible financing options, DHGE partners with Climb Credit (NMLS# 1240013), an innovative payment platform that makes career creation and transformation more accessible, affordable, and accountable than ever before.

If you want to apply for a loan, we advise you to contact our Enrollment Team first by clicking the ‘Inquire Now’ button and filling in the contact form. This way, we can ensure the program matches your career goals.

If you wish to apply without speaking to an Enrollment Advisor, you can do so here.

Monthly payments depend on the program, state of residence, credit history, applicable laws and regulations, and whether or not you apply with a co-borrower. Fixed interest rates range from 6%–14%. Flexible payment plans allow you to pay off loans early without pre-pay penalties. Climb does not perform a hard credit pull until a loan is funded, giving you the option to check offers with no impact on your credit score.

Tuition and Financing Options

Full Tuition

Pay in full

$2,995

upfront

Installments

Pay in installments of

$1,499

contact us for details

Pepperdine University

About the Pepperdine Graziadio Business School

For the last 50 years, the Pepperdine Graziadio Business School has challenged individuals to think boldly and drive meaningful change within their industries and communities. Dedicated to developing Best for the World Leaders, the Graziadio School offers a comprehensive range of MBA, MS, executive, and doctoral degree programs grounded in integrity, innovation, and entrepreneurship. The Graziadio School advances experiential learning through small classes with distinguished faculty that stimulate critical thinking and meaningful connection, inspiring students and working professionals to realize their greatest potential as value-centered leaders.

Pepperdine University is a private institution founded in 1937. It has a total undergraduate enrollment of 3,604. Its setting is suburban, with the Malibu campus spanning 830 acres. In the 2019 edition of Best Colleges, Pepperdine University ranked 47 on the list of National Universities. The Pepperdine Online MBA ranks No. 12 for the Top Online MBA in the Princeton Review in 2020.

Key Program Features

Experiential learning via video, case studies, projects, discussions, and career-relevant tools

Experiential learning via video, case studies, projects, discussions, and career-relevant tools

Access to thought leadership pieces from expert healthcare professionals

Access to thought leadership pieces from expert healthcare professionals

Curriculum focused on addressing current healthcare issues

Curriculum focused on addressing current healthcare issues

Certificate from the Pepperdine Graziadio Business School

Certificate from the Pepperdine Graziadio Business School

Graduates earn badges and 16 CEUs

Graduates earn badges and 16 CEUs

Co-created by academics from a top-50 university as well as marketing professionals from the largest U.S. not-for-profit healthcare system

Co-created by academics from a top-50 university as well as marketing professionals from the largest U.S. not-for-profit healthcare system

Focus on skill-based learning

Focus on skill-based learning

Curriculum covers specialized marketing concepts, applied in a healthcare context

Curriculum covers specialized marketing concepts, applied in a healthcare context

Modularization allows flexibility and helps manage workload

Modularization allows flexibility and helps manage workload

Exceptional Learning Experience

Our Content

  • Dynamic, engaging video content
  • Interactive lessons with practical, hands-on exercises
  • Collaborative discussions
  • Job aids and takeaways for continuous reference
  • Networking opportunities

Meet Your

Academic Expert and Instructor

Lynda Palmer

Lynda Palmer

Practitioner Instructor of Marketing, E2B Assistant Director, Pepperdine Graziadio Business School

Lynda Palmer

Practitioner Instructor of Marketing, E2B Assistant Director, Pepperdine Graziadio Business School

Ms Palmer has been a member of the Pepperdine Graziadio Business School faculty since 1993, teaching graduate marketing and digital marketing communications. Ms Palmer brings a practitioner perspective to her teaching as an award winning faculty member and over 25 years of strategic marketing experience in varying industries, including healthcare, automotive, and financial services. She has delivered customized marketing programs to many organizations including Transamerica, Genoa Healthcare, Fox Entertainment, and Dignity Health. Along with designing and delivering multiple online courses for academia and industry, Ms Palmer is Pepperdine’s first faculty member to receive a Quality Matters Certification. She has authored multiple articles around developing effective strategies to create online and blended learning courses. In addition to teaching and consulting, Ms Palmer helps manage Pepperdine’s acclaimed Education to Business (E2B) program and is currently researching industry collaborative learning. Ms Palmer received an MBA from Pepperdine University and a BA in Economics from the University of Washington.

What You Will Earn

  • A Certificate in Healthcare Marketing Essentials from the Pepperdine Graziadio Business School
  • Digital badges and 16 Continuing Education Units (CEUs)

Healthcare Marketing Certificate Student Testimonials

DHGE wins two Hermes Creative Awards for Website Redesign and our Educational Video

Frequently Asked Questions

The Certificate in Healthcare Marketing carries Continuing Education Units (CEUs) which are accredited by AKH Inc. (Advancing Knowledge in Healthcare). You can earn up to 16 credit hours upon successful completion of the course. It does not carry academic credits.

The program is only offered as a complete nine-unit package. It may be determined at a later date to offer the units on an individual basis or package the units to your choosing. If you are interested in learning more about future options, please contact us at study@dhge.org.

No, all coursework is 100% online. Everything can be completed from the comfort of your own home, office, or remote location via mobile device.

The curriculum consists of nine units. Each unit consists of assigned readings, text, videos, and other learning activities. In addition to weekly assignments, such as a discussion board, there will be larger assignments. Students will write papers, complete reflections, document assessment findings, complete online modules, and more. The first time you log onto the online course system, you will complete a brief orientation to online learning, which means that even novice users should be able to navigate the platform. You will also be guided throughout the course with a live online facilitator who is a subject matter expert in the field.

The Certificate in Healthcare Marketing does not guarantee you a job but will give you the tools to assess the effectiveness of a healthcare marketing plan, interpret and present relevant data (quantitative and qualitative) to support marketing recommendations and decisions and create viable, executable marketing strategies and tactics for a healthcare organization. These qualifications could give you a competitive advantage in the job market.

The program is $2,995 and everything is included in that initial fee. All prices are displayed in USD.

We do have payment plans available for those who qualify, please speak with your advisor to learn more. If you are not in contact with a personal DHGE Enrollment Advisor yet, please contact us.

Each hospital and employer has different educational and tuition reimbursement policies. Please check with your employer for further requirements. Upon payment, you will receive a receipt for reimbursement to your email.

If you wish to cancel your course prior to the start date, you must contact us via email at study@dhge.org for consent. All requests must be received five business days prior to the Start Date. Please also see our terms and conditions.

If you withdraw from the program without our prior consent, there will be no refund. There will be no refund of the Program Fee if you withdraw from the Program at any stage after the Program Start Date. For full details, please see our terms and conditions.

Testimonials

Amy Wilson

Certificate in Healthcare Marketing

Amy Wilson

Healthcare Marketing Consultant

“This course was a great way to re-energize my interest in healthcare marketing and it shows hiring managers that I’m keeping my skills and mindset fresh. I have over 25 years of experience and learned something new with each unit of the course, be it new theories, marketing models, and methods that I could apply within the framework of my existing knowledge.”

Bahman Mahdavi

Bahman Mahdavi

Specialist in Medical Device Marketing

"The program strengthened my understanding of all stakeholders in the buyer decision-making process of pharmaceutical and medical device products, as well as what marketing elements to employ to generate value for each one."

Charlie Sue Back

Charlie Sue Back

Communications Coordinator

"After this intensive, focused program, I’ve discovered how much I miss pure marketing — branding, customer relationship management, and promotion. This program reminded me how much I enjoy the pursuit, strategy, creative development, and capturing measurable results, providing me with insights into my next career phase."

Portia Wofford

Portia Wofford

Owner and Content Manager, The PW Agency

"It exceeded my expectations. Everything I learned in this program, I will be taking over into my new business."

Where Our Students Come From

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Healthcare Marketing
Healthcare Marketing

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