---
title: Mini-MBA in Drug Commercialization & Product Strategy
description: Shaping Confident Leaders With OpusVi's Mini-MBA Drug Commercialization & Product Strategy in collaboration with Eller Executive Education
---

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- [ A New Approach ](https://opusvi.com/a-new-approach?hsLang=en)
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- [ Impact Dashboard ](https://opusvi.com/impact-dashboard?hsLang=en)
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 Transformative workforce development solutions designed for the healthcare industry.

[Click here to learn More ](https://opusvi.com/a-new-approach?hsLang=en)

 By collaborating with industry leaders actively engaged in the field, we ensure learners receive the most current and relevant knowledge and skills available in the industry.

[Click here to learn More ](https://opusvi.com/relevant-and-applicable-curriculum?hsLang=en)

 Unprecedented access to rich data insights showcasing the impact and ROI of OpusVi’s healthcare workforce development solutions.

[Click here to learn More ](https://opusvi.com/impact-dashboard?hsLang=en)

[ Certified Nursing Assistant Training Program ](https://opusvi.com/our-programs/certified-nursing-assistant?hsLang=en)

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- [ Nursing ](https://opusvi.com/who-we-serve/nursing?hsLang=en)
- [ Healthcare ](https://opusvi.com/who-we-serve/healthcare?hsLang=en)
- [ Senior Living ](https://opusvi.com/who-we-serve/senior-living?hsLang=en)

 Empowering Your Nursing Workforce With OpusVi

[Click here to learn More ](https://opusvi.com/who-we-serve/nursing?hsLang=en)

 Solutions Built For Healthcare, By Healthcare

[Click here to learn More ](https://opusvi.com/who-we-serve/healthcare?hsLang=en)

 Invest in Your Senior Living Workforce

[Click here to learn More ](https://opusvi.com/who-we-serve/senior-living?hsLang=en)

 Resource Hub

- [ Case Studies ](https://opusvi.com/case-studies?hsLang=en)
- [ Blog ](https://opusvi.com/blog?hsLang=en)
- [ News ](https://opusvi.com/news?hsLang=en)

[ CommonSpirit Health Achieves 92% Retention with Nurse Residency ](https://opusvi.com/case-studies/commonspirit/nurseresidency?hsLang=en)

[ AzHHA Statewide Nurse Residency ](https://opusvi.com/case-studies/azhha/statewide-transition-to-practice-nurse-residency?hsLang=en)

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[ 5 Nurse-Focused Innovations Shaping the Healthcare Workforce ](https://opusvi.com/5-nurse-focused-innovations-shaping-the-healthcare-workforce?hsLang=en)

[ Honoring Preceptors: OpusVi Partners with DAISY Awards ](https://opusvi.com/news/honoring-preceptors-daisy-award?hsLang=en)

[ Beyond Recruitment: 5 Reasons Why Nurse Residencies are Vital to Retention Strategies ](https://opusvi.com/news/5-reasons-why-nurse-residency-programs-key-retention?hsLang=en)

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[ OpusVi™ Launches Scalable Certified Nursing Assistant (CNA) Training Program with Providence to Address Heightened Need for Healthcare Support Workers Amid Staffing Crisis ](https://opusvi.com/news/opusvi-launches-scalable-cna-training-program-with-providence?hsLang=en)

[ 92% Aggregate New Nurse Retention, OpusVi and CommonSpirit Announce Impact of Nurse Residency ](https://opusvi.com/news/opusvi-and-commonspirit-health-achieve-92-new-nurse-retention-with-system-wide-nurse-residency-preceptor-training?hsLang=en)

[ OpusVi and Laerdal Announce Groundbreaking Nurse Residency with Simulation Training ](https://opusvi.com/news/opusvi-laerdal-simulation-training-announcement?hsLang=en)

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- What Sets Us Apart 
    - [A New Approach](https://opusvi.com/a-new-approach)
    - [Relevant and Applicable Curriculum](https://opusvi.com/relevant-and-applicable-curriculum)
    - [Impact Dashboard](https://opusvi.com/impact-dashboard)
    - [Our Programs](https://opusvi.com/our-programs)
- Who We Serve 
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    - [Senior Living](https://opusvi.com/who-we-serve/senior-living)
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**We work with organizations to retain and upskill their pharmaceutical professionals in comprehensive drug development and commercialization strategies, creating clear pathways for career growth and mobility within the workforce.**

With ever-changing market forces, political climates and regulatory changes, pharmaceutical business leaders are expected to do more with less, work easily across functions and always be ready for change.

From drug discovery through end-of-patent life, the Mini-MBA in Drug Commercialization & Product Strategy program exposes students to critical business, scientific and regulatory challenges leaders face at all stages of a product’s commercialization.

 Inquire

###### Duration:

###### Min Cohort:

###### CEs:

#### 24

![Mini-MBA_in_Rural_Healthcare_Parallax_Image_Desktop_2](https://opusvi.com/hs-fs/hubfs/general/Mini-MBA_in_Rural_Healthcare_Parallax_Image_Desktop_2.jpg?width=1440&height=700&name=Mini-MBA_in_Rural_Healthcare_Parallax_Image_Desktop_2.jpg)

## Your Playbook to the Drug Commercialization Process

With a focus on disease prevention, customized treatments, digital therapeutics and the ripple effects of COVID-19 on healthcare, the pharma industry is changing at lightning speed. Pharma professionals need to navigate both the regulatory and business realities of the drug commercialization process and bridge the gap between scientific innovation and business goals in order to lead successful go-to-market strategies.

The Mini-MBA in Drug Commercialization & Product Strategy helps you to develop an understanding of pharmaceutical product development, commercialization and regulations as well as the business and management skills that you need to master the drug commercialization process from bench to bedside.

[ Learn More ](https://24060303.hs-sites.com/about-us/contact-us-v2?hsLang=en)

![icon-29](https://opusvi.com/hs-fs/hubfs/icon-29.png?width=1667&height=1667&name=icon-29.png)

### Three

 leading pharma experts inform the program from start to finish to ensure relevancy and applicability.

![icon-19](https://opusvi.com/hs-fs/hubfs/icon-19.png?width=1667&height=1667&name=icon-19.png)

### Collaborative Learning in Groups of 10+

 and 12 weeks of learning content teach key concepts from commercialization, positioning and forecasting, manufacturing and distribution, to timing strategies.

![hands and heart](https://opusvi.com/hs-fs/hubfs/hands%20and%20heart.png?width=901&height=901&name=hands%20and%20heart.png)

### Flexible

 and designed to fit within the busy lives of healthcare professionals with only 4-6 hours of work each week.

![icon-21](https://opusvi.com/hs-fs/hubfs/icon-21.png?width=1667&height=1667&name=icon-21.png)

### 24 CEs

 are awarded upon graduation, allowing nurses to meet their CE requirements

![Blog_Pharmaceutical_sales_representative_card](https://opusvi.com/hs-fs/hubfs/banners/Blog_Pharmaceutical_sales_representative_card.jpg?width=380&height=507&name=Blog_Pharmaceutical_sales_representative_card.jpg)

### Get Insights on Overcoming Adversity in Pharmaceuticals

Not only is the pharma industry highly competitive, it is also highly regulated. As a result, many drugs and treatments never make it to the bedside. How can pharma leaders optimize their chances and lead a successful drug commercialization process — or keep their courage if a product has failed to make it to the bedside?

Learn more about overcoming obstacles and facing adversity in our Mini-MBA in Drug Commercialization & Product Strategy.

[ Explore Learning Ecosystem ](https://opusvi.com/competency-management-platforms/learning-ecosystem/?hsLang=en)

## Learner Outcomes

- Develop a comprehensive understanding of the drug development and commercialization process from drug discovery through the end-of-patent life
- Recognize the multifunctional needs and interdependency of the critical skills and disciplines required for successful pharmaceutical commercialization
- Synthesize key insights and obtain an understanding of managed care/market access needs at all stages of the pharmaceutical commercialization process
- Develop self-awareness and leadership skills to influence others and to achieve greatness

![Screenshot 2024-02-12 094748](https://opusvi.com/hubfs/social-suggested-images/Screenshot%202024-02-12%20094748.png "Screenshot 2024-02-12 094748")

![Beckers Healthcare 5 notes on CommonSpirit, OpusVi’s 1-year nurse residency](https://opusvi.com/hs-fs/hubfs/Beckers%20Healthcare%205%20notes%20on%20CommonSpirit%2c%20OpusVi%E2%80%99s%201-year%20nurse%20residency.png?width=1200&height=627&name=Beckers%20Healthcare%205%20notes%20on%20CommonSpirit%2c%20OpusVi%E2%80%99s%201-year%20nurse%20residency.png)

### Organization Outcomes

- Elevate team effectiveness and achieve optimal organizational performance
- Empower organization leaders with strategic insights into the broad range of functional area engagement with pharmaceutical commercialization and brand management, including: 
    - General business strategy
    - Market access
    - Pharmaceutical science
    - Legal environment/regulatory needs 
    - Marketing
    - Market research
    - Finance
    - Operations management

[ Explore Our Impact ](https://opusvi.com/case-studies?hsLang=en)

## Learner FAQs

###### Shared Common Competencies

- Leadership
- Communication
- Quality and Patient Experience
- Mental Health, Substance Abuse
- Resilience
- Cultural Engagement

###### Specialty Areas Supported

Unit-Specific Pathways

- MedSurg-Tele
- Neonatal Intensive Care Unit (NICU)
- Acute Rehabilitation Unit (ARU)
- Intensive Care Unit (ICU)
- Emergency Room (ER)
- Labor & Delivery (L&D)
- Mother Baby Care (MBC)
- Operating Room (OR)
- Cath Lab
- Hospice
- Behavioral Health
- Critical Access Hospitals

###### Specific MedSurg Competencies

- Surgical Care
- Integumentary
- Respiratory
- Hematology
- Cardiovascular
- Gastrointestinal
- Renal
- Endocrine
- Neurological 

## FAQs

We are your partners from start to finish. View this FAQ for more information on who brings what to the table.

 

Curriculum

Pre-launch

- Week 1: Overview of the Product Pharma Landscape and Commercialization
- Week 2: Drug Development and Regulation
- Week 3: Positioning and Forecasting
- Week 4: Market Access and Market Research

Launch

- Week 5: Market Access and Project Management at Launch
- Week 6: Optimizing Manufacturing and Distribution
- Week 7: Communication at Launch and the Flow of Money
- Week 8: Legal Aspects of Commercialization and Market Access Roll Out

Maturity and End-of-patent

- Week 9: Brand Lifecycle and Market Expansion
- Week 10: Life Cycle Management Timing Strategies
- Week 11: Strategic Alliances and Strong Lifecycle Management Strategies
- Week 12: Putting It All Together: Capstone Project

Learner Outcomes

This course is designed for all levels of learners looking to build or enhance their career in the pharmaceutical industry. Among other things, you will learn to:

- Develop a comprehensive understanding of the drug development and commercialization process from drug discovery through the end-of-patent life
- Identify the differences and strategic needs brands face as they transition through pre-launch, launch, early in-market, growth, maturity and end-of-patent life phases of a brand’s lifecycle
- Obtain strategic insights into the broad range of functional area engagement with pharmaceutical commercialization and brand management, including: 
    - General business strategy
    - Market access
    - Pharmaceutical science
    - Legal environment/regulatory needs 
    - Marketing
    - Market research
    - Finance
    - Operations management
- Recognize the multifunctional needs and interdependency of the critical skills and disciplines required for successful pharmaceutical commercialization
- Synthesize key insights and obtain an understanding of managed care/market access needs at all stages of the pharmaceutical commercialization process
- Develop self-awareness and leadership skills to influence others and to achieve greatness

Minimum Cohort Size for the Program

Our programs are designed for engaging, career-focused learning in groups of 10 or more. Each participating organization must enroll a minimum of 10 learners to launch a cohort. This format encourages collaboration, shared learning and organizational impact—ensuring your team moves forward together.

Who Should Study This Program?

This certificate program is ideal for professionals in the pharmaceutical industry or related industries who wish to develop a cross-disciplinary understanding of the drug development process and gain new leadership skills to accelerate growth in the business. This comprehensive understanding of the drug development and commercialization stages will help build better relationships between departments and outside the organization to be successful.   

Learners who will benefit most from our Mini-MBA in Drug Commercialization & Product Strategy are:

- Late entry to mid-level managers within pharma looking to transition into more senior roles
- Professionals who are in pharma but currently siloed and who are looking to move about the organization, for example by switching their core focus from marketing to operations, finance to marketing, etc.
- Professionals looking to enter the pharmaceutical industry who have a good understanding of business but lack pharma industry knowledge
- Professionals who want to perform better in their current role by gaining a better understanding of financial operations, trend analysis, forecasting, financial statements, and more in a pharma business context

Don’t see yourself in the above-mentioned roles? We recommend that you [inquire with us](https://opusvi.com/about-us/contact-us?hsLang=en) to discuss your unique situation with your dedicated Enrollment Advisor.

We don’t recommend this program for pharmacy managers. If you’re interested in learning more about managing healthcare-related businesses, inquire about our 12-week [Mini-MBA in Healthcare](https://opusvi.com/our-programs/online-mini-mba-arizona-eller-executive-education?hsLang=en) or our online [MBA in Healthcare](https://opusvi.com/our-programs/online-mba-healthcare-administration?hsLang=en) degree instead.

Learner Experience

This program was built with healthcare, business and sports experts to meet the unique needs of today’s healthcare professionals working in the senior living sector. 

- Accessible: The learning content is 100% online and designed for remote learning, offering an engaging experience.
- Guided: An expert instructor gives you frequent feedback on self-reflective exercises and discussions.
- Social: You’ll study in a cohort of senior living professionals, allowing you to build a community to help your community.
- Relevant: Developed with experienced healthcare leaders and world-class athletes
- Asynchronous: Study on your own schedule
- Bite-sized: 4 hours of study per week

Can I Enroll as an Individual?

Our programs are designed for group-based learning with a minimum of 10 participants. While we don’t offer individual enrollment at this time, you’re welcome to organize your own group of 10 or more peers to start a cohort. You can also speak with your employer about enrolling your team through your organization.

#### John Godina, Mini-MBA in Senior Living

#### Three-time World Championship winner and two-time Olympic medal winner in the shot put

I opened and owned multiple fitness and sports training businesses since my retirement as an athlete. What is critical is knowing the processes of moving from one industry to another. By bringing the sports perspective into this Mini-MBA, we want to help people understand the nuances of the mental approach, the processes of goal setting, and the experiences around recovery. It provides a knowledge base that helps a medical provider transition into the business aspects of healthcare.

#### Ato Bolden

#### Four-Time Olympic Medal Winner in Track and Field

Quite frankly, if it’s been done before, I’m not that interested. When I heard the concept and I saw how unique an approach this was to a Mini-MBA in Healthcare, to infuse knowledge from sports, I knew it was something I wanted to be a part of. I’m here because I feel like this is something that's not been done before.

#### Max Starks IV

#### Two-Time Super Bowl Champion with the Pittsburgh Steelers

I wanted to be involved with this program because I knew how important gaining these skills was for myself as an athlete transitioning to a new profession. You need to find resources and tools that will help you take your career from one transition to the next. This Mini-MBA is an opportunity to help people attain more and build the character, skills, and resiliency to make that change.

#### John Godina, Mini-MBA in Senior Living

#### Three-time World Championship winner and two-time Olympic medal winner in the shot put

I opened and owned multiple fitness and sports training businesses since my retirement as an athlete. What is critical is knowing the processes of moving from one industry to another. By bringing the sports perspective into this Mini-MBA, we want to help people understand the nuances of the mental approach, the processes of goal setting, and the experiences around recovery. It provides a knowledge base that helps a medical provider transition into the business aspects of healthcare.

#### Ato Bolden

#### Four-Time Olympic Medal Winner in Track and Field

Quite frankly, if it’s been done before, I’m not that interested. When I heard the concept and I saw how unique an approach this was to a Mini-MBA in Healthcare, to infuse knowledge from sports, I knew it was something I wanted to be a part of. I’m here because I feel like this is something that's not been done before.

![John_Godina](https://opusvi.com/hubfs/general/John_Godina.png)

![Ato_Boldon](https://opusvi.com/hubfs/general/Ato_Boldon.png)

![Max_Starks](https://opusvi.com/hubfs/general/Max_Starks.png)

![John_Godina](https://opusvi.com/hubfs/general/John_Godina.png)

![Ato_Boldon](https://opusvi.com/hubfs/general/Ato_Boldon.png)

![triptych-Mini-MBA-1](https://opusvi.com/hs-fs/hubfs/banners/triptych-Mini-MBA-1.png?width=765&height=340&name=triptych-Mini-MBA-1.png "triptych-Mini-MBA-1")

## Arrive for Impact — Meet Your Olympic and Super Bowl-Winning Coaches

In an innovative approach, our curriculum features two-time Super Bowl champion Max Starks, four-time track and field Olympic medal winner Ato Boldon and two-time shot put Olympic medal winner John Godina. These professional athletes bring their unique perspectives to achieving greatness on the job, overcoming failure while pursuing perfection, and performing under pressure.

Their insights are integrated into condensed, research-based learning content of an MBA-level to teach you the transferable skills of a game-changer in a short time without sacrificing depth.

## Learner FAQs

How does this certificate compare to an MBA?

The cost of a two-year MBA program in the U.S. can be upwards of $100K. In contrast, our Mini-MBA in Drug Commercialization & Product Strategy offers an accelerated 12-week business program that walks you through the drug commercialization process from bench to bedside for the affordable price of $6,995. 

While MBA programs are often generalized, our Mini-MBA in Drug Commercialization & Product Strategy is geared specifically towards learners who want to gain a comprehensive understanding of the drug development and commercialization process from pre-launch, to launch, early in-market, growth, maturity, and end-of-patent life phases of a brand’s life cycle. It gives them a foundational knowledge of business strategy, market access, pharmaceutical science, pharma compliance/regulatory needs, marketing, market research, finance, and operations management in a pharma-specific context.

I work at a pharmacy, will this help me with my job profile?

This certificate program was developed for professionals in the pharmaceutical industry or any other related industries who wish to develop a cross-disciplinary understanding of the drug development process and gain new leadership skills to accelerate growth in the business. 

That being said, we don’t recommend this program for pharmacy managers. If you’re interested in learning more about managing healthcare-related businesses, inquire about our 12-week [Mini-MBA in Healthcare](https://opusvi.com/our-programs/online-mini-mba-arizona-eller-executive-education?hsLang=en) or our [online MBA in Healthcare degree](https://opusvi.com/our-programs/online-mba-healthcare-administration?hsLang=en) instead.

If I eventually want to earn my MBA, how will this certificate help me?

While our Mini-MBA in Senior Living is beneficial on its own, it’s also an excellent way to sample aspects of a full MBA degree before committing. You will gain foundational knowledge in economics, business strategy, operations, human resources, finances and leadership that are able to stand on their own but will also be helpful to expand on, should you choose to enroll in a long-format program.

![Sans-Eller Mini Drug Pharma Flyer Image](https://opusvi.com/hs-fs/hubfs/Flyer%20Images/Sans-Eller%20Mini%20Drug%20Pharma%20Flyer%20Image.png?width=1880&height=1576&name=Sans-Eller%20Mini%20Drug%20Pharma%20Flyer%20Image.png)

## Download our brochure.

[ Download Brochure ](https://opusvi.com/hubfs/2024-June-Program-Brochures/OpusVi_MiniMBA_Drug_Flyer.pdf?hsLang=en)

## The average manager spends 15 days chasing paperwork each year.

The traditional method for [tracking & managing competencies](https://opusvi.com/competency-management-platforms/reporting/?hsLang=en) doesn’t just lead to the big paper chase, it can result in unnecessary errors. Errors that will be caught on survey day. Errors that may be the difference between life and death.

It’s time to get One Step Ahead with our [digital competency management](https://opusvi.com/competency-management-platforms/one-dashboard/?hsLang=en) program.

[ Get Started ](https://opusvi.com/contact-us/?hsLang=en)

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### An organization of 50 employees can save 1,500 sq ft of storage space.*

*According to US Averages

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### About Eller Executive Education

Eller Executive Education is passionate about disrupting traditional executive education. By exploring the latest science in leadership development, modern business management theory, and contemporary learning design, they help organizations in over 93 global locations discover new ways to lead, manage, and innovate. Eller Executive Education is the fastest progressing executive education provider and holds a No. 5 ranking in the U.S. and No. 15 ranking globally for Customized Executive Education in the Financial Times Executive Education Ranking 2019.

 

## Let’s discuss your unique needs and how OpusVi can empower and elevate your healthcare workforce.

Learn how our workforce development solutions improve retention and elevate the healthcare industry.

[ Contact Us ](https://opusvi.com/contact-us?hsLang=en)

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#### What Sets Us Apart

- [A New Approach](https://opusvi.com/a-new-approach)
- [Relevant and Applicable Curriculum](https://opusvi.com/relevant-and-applicable-curriculum)
- [Impact Dashboard](https://opusvi.com/impact-dashboard)
- [Our Programs](https://opusvi.com/our-programs)

#### Who We Serve

- [Nursing](https://opusvi.com/who-we-serve/nursing)
- [Healthcare](https://opusvi.com/who-we-serve/healthcare)
- [Senior Living](https://opusvi.com/who-we-serve/senior-living)

#### Resource Hub

- [Case Studies](https://opusvi.com/case-studies)
- [Blog](https://opusvi.com/blog)
- [News](https://opusvi.com/news)

- [About Us](https://opusvi.com/about-us)
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