Mini-MBA in Drug Commercialization & Product Strategy
Mini-MBA in Drug Commercialization & Product Strategy
Online Certificate
With ever-changing market forces, political climates and regulatory changes, pharmaceutical business leaders are expected to do more with less, work easily across functions and always be ready for change.
From drug discovery through end-of-patent life, the Mini-MBA in Drug Commercialization & Product Strategy program exposes students to critical business, scientific and regulatory challenges leaders face at all stages of a product’s commercialization.
Duration:
12 weeks
Price:
$6,995
CEUs:
24
Partner:
Your Playbook to the Drug Commercialization Process
With a focus on disease prevention, customized treatments, digital therapeutics and the ripple effects of COVID-19 on healthcare, the pharma industry is changing at lightning speed. Pharma professionals need to navigate both the regulatory and business realities of the drug commercialization process and bridge the gap between scientific innovation and business goals in order to lead successful go-to-market strategies.
OpusVi™ and the University of Arizona’s Eller Executive Education have created the Mini-MBA in Drug Commercialization & Product Strategy to help you develop an understanding of pharmaceutical product development, commercialization and regulations as well as the business and management skills that you need to master the drug commercialization process from bench to bedside.
Three
leading pharma experts inform the program from start to finish to ensure relevancy and applicability.Twelve
weeks of learning content teach key concepts from commercialization, positioning and forecasting, manufacturing and distribution, to timing strategies.Two
Olympic gold medalists give insights into performing and persevering, even under pressure.24 CEUs/CMEs
are awarded upon graduation, allowing nurses to meet their CE requirementsGet Insights on Overcoming Adversity in Pharmaceuticals
Not only is the pharma industry highly competitive, it is also highly regulated. As a result, many drugs and treatments never make it to the bedside. How can pharma leaders optimize their chances and lead a successful drug commercialization process — or keep their courage if a product has failed to make it to the bedside?
Learn more about overcoming setbacks from our Olympic success coaches: Dan O’Brien and Gail Devers. Both Dan and Gail had to overcome obstacles to win Olympic gold medals — now, they are sharing their insights on facing adversity in our Mini-MBA in Drug Commercialization & Product Strategy.
Learner Outcomes
- Develop a comprehensive understanding of the drug development and commercialization process from drug discovery through the end-of-patent life
- Recognize the multifunctional needs and interdependency of the critical skills and disciplines required for successful pharmaceutical commercialization
- Synthesize key insights and obtain an understanding of managed care/market access needs at all stages of the pharmaceutical commercialization process
- Develop self-awareness and leadership skills to influence others and to achieve greatness
Organization Outcomes
- Elevate team effectiveness and achieve optimal organizational performance
- Empower organization leaders with strategic insights into the broad range of functional area engagement with pharmaceutical commercialization and brand management, including:
- General business strategy
- Market access
- Pharmaceutical science
- Legal environment/regulatory needs
- Marketing
- Market research
- Finance
- Operations management
Learner FAQs
Shared Common Competencies
- Leadership
- Communication
- Quality and Patient Experience
- Mental Health, Substance Abuse
- Resilience
- Cultural Engagement
Specialty Areas Supported
Unit-Specific Pathways
- MedSurg-Tele
- Neonatal Intensive Care Unit (NICU)
- Acute Rehabilitation Unit (ARU)
- Intensive Care Unit (ICU)
- Emergency Room (ER)
- Labor & Delivery (L&D)
- Mother Baby Care (MBC)
- Operating Room (OR)
- Cath Lab
- Hospice
- Behavioral Health
- Critical Access Hospitals
Specific MedSurg Competencies
- Surgical Care
- Integumentary
- Respiratory
- Hematology
- Cardiovascular
- Gastrointestinal
- Renal
- Endocrine
- Neurological
FAQs
We are your partners from start to finish. View this FAQ for more information on who brings what to the table.
Curriculum
Pre-launch
- Week 1: Overview of the Product Pharma Landscape and Commercialization
- Week 2: Drug Development and Regulation
- Week 3: Positioning and Forecasting
- Week 4: Market Access and Market Research
Launch
- Week 5: Market Access and Project Management at Launch
- Week 6: Optimizing Manufacturing and Distribution
- Week 7: Communication at Launch and the Flow of Money
- Week 8: Legal Aspects of Commercialization and Market Access Roll Out
Maturity and End-of-patent
- Week 9: Brand Lifecycle and Market Expansion
- Week 10: Life Cycle Management Timing Strategies
- Week 11: Strategic Alliances and Strong Lifecycle Management Strategies
- Week 12: Putting It All Together: Capstone Project
Learner Outcomes
This course is designed for all levels of learners looking to build or enhance their career in the pharmaceutical industry. Among other things, you will learn to:
- Develop a comprehensive understanding of the drug development and commercialization process from drug discovery through the end-of-patent life
- Identify the differences and strategic needs brands face as they transition through pre-launch, launch, early in-market, growth, maturity and end-of-patent life phases of a brand’s lifecycle
- Obtain strategic insights into the broad range of functional area engagement with pharmaceutical commercialization and brand management, including:
- General business strategy
- Market access
- Pharmaceutical science
- Legal environment/regulatory needs
- Marketing
- Market research
- Finance
- Operations management
- Recognize the multifunctional needs and interdependency of the critical skills and disciplines required for successful pharmaceutical commercialization
- Synthesize key insights and obtain an understanding of managed care/market access needs at all stages of the pharmaceutical commercialization process
- Develop self-awareness and leadership skills to influence others and to achieve greatness
Who Should Study This Program?
This certificate program is ideal for professionals in the pharmaceutical industry or related industries who wish to develop a cross-disciplinary understanding of the drug development process and gain new leadership skills to accelerate growth in the business. This comprehensive understanding of the drug development and commercialization stages will help build better relationships between departments and outside the organization to be successful.
Learners who will benefit most from our Mini-MBA in Drug Commercialization & Product Strategy are:
- Late entry to mid-level managers within pharma looking to transition into more senior roles
- Professionals who are in pharma but currently siloed and who are looking to move about the organization, for example by switching their core focus from marketing to operations, finance to marketing, etc.
- Professionals looking to enter the pharmaceutical industry who have a good understanding of business but lack pharma industry knowledge
- Professionals who want to perform better in their current role by gaining a better understanding of financial operations, trend analysis, forecasting, financial statements, and more in a pharma business context
Don’t see yourself in the above-mentioned roles? We recommend that you inquire with us to discuss your unique situation with your dedicated Enrollment Advisor.
We don’t recommend this program for pharmacy managers. If you’re interested in learning more about managing healthcare-related businesses, inquire about our 12-week Mini-MBA in Healthcare or our online MBA in Healthcare degree instead.
Learner Experience
OpusVi™ and Eller Executive Education created this remarkable program with healthcare, business and sports experts to meet the unique needs of today’s healthcare professionals working in the senior living sector.
- Accessible: The learning content is 100% online and designed for remote learning, offering an engaging experience.
- Guided: An expert instructor gives you frequent feedback on self-reflective exercises and discussions.
- Social: You’ll study in a cohort of senior living professionals, allowing you to build a community to help your community.
- Relevant: Developed with experienced healthcare leaders and world-class athletes
- Asynchronous: Study on your own schedule
- Bite-sized: 4 hours of study per week
John Godina, Mini-MBA in Senior Living
Three-time World Championship winner and two-time Olympic medal winner in the shot put
I opened and owned multiple fitness and sports training businesses since my retirement as an athlete. What is critical is knowing the processes of moving from one industry to another. By bringing the sports perspective into this Mini-MBA, we want to help people understand the nuances of the mental approach, the processes of goal setting, and the experiences around recovery. It provides a knowledge base that helps a medical provider transition into the business aspects of healthcare.
Ato Bolden
Four-Time Olympic Medal Winner in Track and Field
Quite frankly, if it’s been done before, I’m not that interested. When I heard the concept and I saw how unique an approach this was to a Mini-MBA in Healthcare, to infuse knowledge from sports, I knew it was something I wanted to be a part of. I’m here because I feel like this is something that's not been done before.
Max Starks IV
Two-Time Super Bowl Champion with the Pittsburgh Steelers
I wanted to be involved with this program because I knew how important gaining these skills was for myself as an athlete transitioning to a new profession. You need to find resources and tools that will help you take your career from one transition to the next. This Mini-MBA is an opportunity to help people attain more and build the character, skills, and resiliency to make that change.
John Godina, Mini-MBA in Senior Living
Three-time World Championship winner and two-time Olympic medal winner in the shot put
I opened and owned multiple fitness and sports training businesses since my retirement as an athlete. What is critical is knowing the processes of moving from one industry to another. By bringing the sports perspective into this Mini-MBA, we want to help people understand the nuances of the mental approach, the processes of goal setting, and the experiences around recovery. It provides a knowledge base that helps a medical provider transition into the business aspects of healthcare.
Ato Bolden
Four-Time Olympic Medal Winner in Track and Field
Quite frankly, if it’s been done before, I’m not that interested. When I heard the concept and I saw how unique an approach this was to a Mini-MBA in Healthcare, to infuse knowledge from sports, I knew it was something I wanted to be a part of. I’m here because I feel like this is something that's not been done before.
Arrive for Impact — Meet Your Olympic and Super Bowl-Winning Coaches
In an innovative approach, our curriculum features two-time Super Bowl champion Max Starks, four-time track and field Olympic medal winner Ato Boldon and two-time shot put Olympic medal winner John Godina. These professional athletes bring their unique perspectives to achieving greatness on the job, overcoming failure while pursuing perfection, and performing under pressure.
Their insights are integrated into condensed, research-based learning content of an MBA-level to teach you the transferable skills of a game-changer in a short time without sacrificing depth.
Learner FAQs
How does this certificate compare to an MBA?
The cost of a two-year MBA program in the U.S. can be upwards of $100K. In contrast, our Mini-MBA in Drug Commercialization & Product Strategy offers an accelerated 12-week business program that walks you through the drug commercialization process from bench to bedside for the affordable price of $6,995.
While MBA programs are often generalized, our Mini-MBA in Drug Commercialization & Product Strategy is geared specifically towards learners who want to gain a comprehensive understanding of the drug development and commercialization process from pre-launch, to launch, early in-market, growth, maturity, and end-of-patent life phases of a brand’s life cycle. It gives them a foundational knowledge of business strategy, market access, pharmaceutical science, pharma compliance/regulatory needs, marketing, market research, finance, and operations management in a pharma-specific context.
I work at a pharmacy, will this help me with my job profile?
This certificate program was developed for professionals in the pharmaceutical industry or any other related industries who wish to develop a cross-disciplinary understanding of the drug development process and gain new leadership skills to accelerate growth in the business.
That being said, we don’t recommend this program for pharmacy managers. If you’re interested in learning more about managing healthcare-related businesses, inquire about our 12-week Mini-MBA in Healthcare or our online MBA in Healthcare degree instead.
If I eventually want to earn my MBA, how will this certificate help me?
While our Mini-MBA in Senior Living is beneficial on its own, it’s also an excellent way to sample aspects of a full MBA degree before committing. You will gain foundational knowledge in economics, business strategy, operations, human resources, finances and leadership that are able to stand on their own but will also be helpful to expand on, should you choose to enroll in a long-format program.
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About Eller Executive Education
Eller Executive Education is passionate about disrupting traditional executive education. By exploring the latest science in leadership development, modern business management theory, and contemporary learning design, they help organizations in over 93 global locations discover new ways to lead, manage, and innovate. Eller Executive Education is the fastest progressing executive education provider and holds a No. 5 ranking in the U.S. and No. 15 ranking globally for Customized Executive Education in the Financial Times Executive Education Ranking 2019.