OpusVi and Pepperdine University launch online Certificate in Healthcare Marketing

LOS ANGELES, CA 

OpusVi in collaboration with Pepperdine Graziadio Business School have launched an innovative online Certificate in Healthcare Marketing, designed to empower healthcare administrators and marketing teams to pivot healthcare organizations towards more of a customer-centric focus.

This new Certificate in Healthcare Marketing addresses the rapidly changing healthcare challenges and the increased demand for strategic marketing within the healthcare sector.

“There are few industries that are changing more quickly than healthcare. Rapid technological advances coupled with societal and regulatory pressures, make it imperative for all healthcare professionals to stay ahead of the curve,” Kurt Hayes, Chief Learning Experience Officer at OpusVi.

 

Created in collaboration between industry representatives and Pepperdine Graziadio’s accomplished faculty member, Lynda Palmer, practitioner faculty of marketing and E2B assistant director, the certificate will provide healthcare professionals and administrators with effective, consumer-focused marketing practices to strategically align their organization towards the new health paradigm.

“In a customer-centric environment, all healthcare professionals become part of the customer experience. Learning key marketing concepts and seeing them in action will help healthcare professionals truly understand how to think, act and make decisions with the customer or patient in mind. This is a unique program that teaches marketing concepts with a healthcare spin and will equip healthcare professionals with the tools they need to develop customer-centric strategies for their organization,” Lynda Palmer, Practitioner Faculty at the Pepperdine Graziadio Business School.