Healthcare Marketing
Certificate in Healthcare Marketing
Online Certificate
The Certificate in Healthcare Marketing provides industry professionals with the skills to move their organization towards a new healthcare paradigm with a customer-centric approach. It will advance students’ intellectual and professional skills in key marketing areas such as marketing strategies and insights, segmentation and targeting, brand development, customer loyalty, and marketing mix strategy.
Duration:
9 weeks
Price:
$2,995
CEUs:
16
Partner:
Marketing in Healthcare Through Key Industry Concepts
The healthcare industry has shifted from volume-based care to value-based care: More than ever, healthcare organizations have to prioritize patient engagement and health outcomes. Patients have become more involved with their own health. Providers must adjust how they engage their target audience to remain relevant and ensure success — in short: They must adopt and lead in a patient-centric approach.
The Certificate in Healthcare Marketing was designed to equip healthcare professionals with key marketing concepts, tools, and case studies so they can transform patient interactions into positive customer experiences. Developed in collaboration with the Pepperdine Graziadio Business School and with industry experts, the courses are specifically developed for medical marketing and healthcare marketing, which is unlike marketing in any other field, as the strategies are impacting consumer’s health.
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About the Pepperdine Graziadio Business School
For the last 50 years, the Pepperdine Graziadio Business School has challenged individuals to think boldly and drive meaningful change within their industries and communities. Dedicated to developing Best for the World Leaders, the Graziadio School offers a comprehensive range of MBA, MS, executive, and doctoral degree programs grounded in integrity, innovation, and entrepreneurship. The Graziadio School advances experiential learning through small classes with distinguished faculty that stimulate critical thinking and meaningful connection, inspiring students and working professionals to realize their greatest potential as value-centered leaders.
Pepperdine University is a private institution founded in 1937. It has a total undergraduate enrollment of 3,604. Its setting is suburban, with the Malibu campus spanning 830 acres. In the 2019 edition of Best Colleges, Pepperdine University ranked 47 on the list of National Universities. The Pepperdine Online MBA ranks No. 12 for the Top Online MBA in the Princeton Review in 2020.
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